Tired of Croydon’s bad rep? Help us change the narrative by celebrating what makes our hometown great.
Raving Reporters are locals who rate Croydon and want to share their favourite spots with the world. From hidden-gem cafés and under-the-radar events to leafy green spaces and local legends – if they love it, they feature it.
Important: Raving Reporters are volunteers. They are not paid and do not receive freebies. Their content is genuine, independent, and based on what they truly enjoy.
What we expect from Raving Reporters
If you become a Raving Reporter, you’ll be asked to:
✔ Create one video per month about something you genuinely love in Croydon
✔ Be comfortable appearing on camera (or providing a confident voiceover with your opinion)
✔ Share your personal perspective – we want honest recommendations, not ads
✔ Film simple, engaging vertical videos suitable for Instagram (Reels-style content)
✔ Be reliable and communicative – if you can’t make a video one month, please let us know asap
✔ Stay positive and community-minded – the aim is to celebrate Croydon
What Raving Reporters get
While the role is voluntary, Raving Reporters also enjoy a few perks:
✔ Their content and profile shared with our 20k+ Instagram followers
✔ An ECC mug + notebook
✔ Free entry to ECC events
✔ A subscription to The Croydon Edit newsletter
✔ First dibs on cool stuff (new openings and invites)
✔ Work experience and references for CVs and portfolio
✔ Potential paid work in future Paid Partnerships
This role is perfect for people who…
✔ Care about improving Croydon’s reputation
✔ Love talking about their favourite local spots
✔ Feel comfortable sharing their opinion on camera or via voiceover
✔ Enjoy making short social videos
✔ Want to build confidence speaking on camera
✔ Are interested in developing content creation skills or building a UGC/creator portfolio
This probably isn’t for you if you’d prefer to stay behind the scenes.
How to apply
Applications are now open for our April – September 2026 intake.
To apply, email info@eastcroydoncool.co.uk with your name, Instagram account, and answers to the following questions (50-100 words each):
- What do you love about Croydon?
- What do you love about East Croydon Cool?
- Tell us one Croydon place, person or event you’d be keen to feature in your first video
Applications close at midnight on Tuesday 31 March 2026.
For businesses
Raving Reporters share an independent perspective on the places, people, and things they love about Croydon. They are not paid or incentivised by businesses.
However, businesses can sponsor a visit from a Raving Reporter to create a video that communicates their key messages. Sponsored content will always be clearly marked and shared collaboratively.
MEET OUR RAVING REPORTERS (Nov 2025 – April 2026)

BEVERLY: “I love how inclusive & diverse Croydon feels. Moving here helped me immerse myself in new cultures; it’s arty, creative, & full of energy. I love how culture mixes with nature, with so many hidden parks & peaceful places to wander. There’s always something happening, from local events & vibrant street art to the cutest independent cafés. I also love surprising people who have misconceptions about Croydon showing them just how many beautiful, friendly & inspiring spaces this area has to offer”.
Find me @lovebev_xoxo
GRACIE: “As someone who was raised in Croydon, I know the town like the back of my hand. I love the local community and talented individuals that have emerged from here. I feel we have so much to offer the rest of London and am excited to use my content creation skills to provide a voice for the businesses and people of Croydon!”
Find me @SXGthegreat


NARA: “I love how Croydon has something for everyone. There’s so much diversity – from the food & people to the places you can explore. I really enjoy how there’s always something new happening, whether it’s a cool cafe opening up or a hidden gem you never knew existed. Croydon is always growing & you can feel the energy here. The fact that it’s so close to London but still has its own unique vibe makes it even better. It’s easy to fall in love with this place, & I feel lucky to call it home.
Find me @NaraParanaPhotography
SHARLENE: “Croydon is home. I was born here & have seen it through so many iterations. What’s always stayed the same is the sense of community & culture. It’s not an accident that Croydon has produced so many great people. Beneath its rough exterior, there’s creativity & resilience – I think that’s why it’s birthed greatness. I also love how misunderstood it is. People see one part of it or a story they saw on the news & come to these unfounded conclusions. We’re home to beautiful architecture, amazing street art & surrounded by stunning countryside. People have no idea.“
Find me @SharleneChance


ZOE: “I love Croydon’s characters, its communities & its history. I have lived here all my life, and my family have been here since the 60s. I have a deep-set belief that people in Croydon deserve nice things – this is the mantra that I recite every time people ask questions like ‘Why Croydon?’. I think that it is a direct affront to Croydon’s detractors – why shouldn’t people in Croydon have access to the same opportunities, events, and community that other boroughs and areas do? Everywhere you look in Croydon there are pockets of deeply rooted, highly engaged communities that deserve the space and time to shine.”
Find me @Z.owie808
MEET OUR RAVING REPORTERS (April – Sept 2025)

CHARLOTTE: “I’ve lived in Croydon for 9 years now. The original perception I had of it was, to be frank, that it was not a nice place to be. However, the more I have explored the area, the more I have discovered how cool it actually is. It has great restaurants, cafes and bars/pubs, so much history and there’s always something new popping up. Now I am a mum to a toddler, I’m exploring a different side to Croydon – it’s so family friendly with lots to do for each generation. I also think that we are very lucky to have so many green spaces – they are a welcome oasis for us sleep deprived mums!” Find me @Charlotte.ei.ldn.
GINA: “I run my own business from my home in East Croydon and recently started up a YouTube channel as well. I moved to Croydon just over a year ago. As someone who lived in Germany and then in South Africa before moving to the UK, it’s taken a while to find my place – but Croydon is it. I love the sense of community and the vibe. It’s a lil edgy in places, but ultimately I think Croydon’s just got a bad rep. Someone recently asked me if I made enough money to live in Chelsea, would I? I said “no, Croydon’s got me!”. Find me at @GinaNelson.Art


IBRAHIM: “I knew nothing about Croydon when I first moved here in 2018, except for the fact that it was where Mark and Jez lived. Admittedly, it took a while to grow on me – but in time I understood that Croydon was filled with history, character and – most importantly – a strong sense of community. It’s simultaneously big and small, which might sound strange, but it means it gives you exactly what you want. Craving anonymity? The hustle and bustle of this town means you can lose yourself in the crowd. Craving community? Go down and say “hi!” to the Venezuelan family making scrumptious empanadas on Surrey Street market. As an Egyptian, that diversity matters to me. That’s what I love about Croydon: it feels like a microcosm of the world.” Find me at @ibrahim.kamel3.
MAE: “I have lived in the South Norwood/Addiscombe area my entire life but wasn’t until recent years that I truly recognized the value of Croydon. After starting school elsewhere, I was taken aback by the lack of culture. Growing up in Croydon, I was always encouraged to fully embrace my diverse community, including the varied cuisine on offer around me. I later realised, that not everyone had access to such experiences. The queer community is another significant reason why I love Croydon. While there is some close-mindedness, I have never felt ashamed to be my authentic self here. I have been encouraged to thrive and have found groups of like-minded individuals with whom I can celebrate my identity”. Find me @mae_the_mua22.


RASHIDA: “I often tell people that I would not be the woman I am today if I wasn’t raised in Croydon. I truly believe it’s one of the best places in the world and I rep it with everything in me! My favourite thing is how diverse it is and how people from all over the world and from all different walks of life can be found living here. As a child of immigrant parents, I have never felt far from my roots or disconnected from my culture, as I have always found people like me and from my country living in Croydon. My parents moved here in the 90’s and found a community of people that really helped them to build a home away from home and this has shaped how I’ve grown up”. Find me at @rashidaamanda_ or @wineafter9pod
