Local creators. Local knowledge. Content that feels like Croydon.
Our Raving Reporters are local residents who create short-form video content for East Croydon Cool – telling stories about the people, places, businesses and events that make Croydon interesting.
The programme started with a simple idea: help change the negative narratives about the borough by giving local people a platform to share the Croydon they know and love.
Three intakes in, it’s become something much bigger…
RAVING REPORTERS BY NUMBERS
15
local creators
+50
pieces of content
+40
local businesses covered
7
paid campaigns delivered
118.6K
views on our highest-performing Reporter video
WHAT DOES BEING A RAVING REPORTER INVOLVE?
It’s a voluntary six-month opportunity for people who:
- love Croydon and want to celebrate the good stuff happening here
- enjoy making short-form video
- are comfortable appearing on camera or recording voiceovers
- want to develop their content creation skills
- would like to build a portfolio of work
- are reliable, communicative and happy to share their honest (but positive!) opinions
You’ll be asked to create one video per month about something you genuinely rate in Croydon. We’ll give you the platform, opportunities to get involved and the chance to develop your skills while creating content for an established local audience.
WHAT DO RAVING REPORTERS GET?
- Your content shared through East Croydon Cool
- Experience creating content for a real audience
- Work for your portfolio
- Experience working with local businesses and organisations
- References for your CV/portfolio
- Free entry to ECC events
- An ECC mug and notebook
- A subscription to The Croydon Edit
- First dibs on selected local opportunities and invites
- Potential paid content opportunities through ECC
AND YES, THERE CAN BE PAID WORK…
The Raving Reporter role itself is voluntary, but we’ve also created opportunities for Reporters to take on paid content work. So far, our Reporters have delivered 7 paid campaigns for businesses and organisations.
These are separate from the volunteer programme. Paid work is commissioned where there’s a good fit between the Reporter, the business and the content brief. Every paid partnership is clearly labelled, with the Reporter and business credited as appropriate.
KEEN TO APPLY?
Applications for our next intake of local creators (reporting from October 2026 to March 2027) are open until 7 October 2026.
Simply email us on info@eastcroydoncool.co.uk with up to 250 word answers to the below questions:
1) What do you love about Croydon?
2) What are three things you’d be keen to rave about?
3) What do you like about East Croydon Cool?
Please include your Instagram handle or links to any video content you’ve created before.
WANT TO WORK WITH A RAVING REPORTER?
Need a local creator who actually knows Croydon?
You can commission a Raving Reporter through East Croydon Cool to create short-form social content for your business, venue or organisation. Our Reporters have already covered 50 local businesses, with our highest-performing Reporter video reaching 118.6K views. We’ll help match you with a local creator who feels like a good fit for your brief and audience.
You get the benefit of:
Local knowledge
They’re creating content about a place they actually know.
A real point of view
Our Reporters aren’t simply handed a script. We want their personality and perspective to come through.
ECC distribution
Paid Reporter content is shared through East Croydon Cool as part of the agreed partnership.
An established content format
Our Reporters are already familiar with creating short-form video for social media.
Interested in working with a Raving Reporter?
Click here to learn more.
MEET OUR RAVING REPORTERS (April 2026 – Sept 2026 )
Introducing our latest intake of Raving Reporters – with what they love about Croydon…
EMMY “Croydon is genuinely one of the friendliest places I’ve ever lived (and the bar is high with me being from the north of England!) I actually… shock horror… KNOW MY NEIGHBOURS. Everywhere you go, be it the gym, choir or local bars and foodie places, people are always up for a chat and I love that”.
Find me @EmmyFyles


HARRIET: “Croydon is diverse and accepting, it’s uber friendly (I’ve made more friends in Thornton Heath than in anywhere else I’ve lived!), it’s got beautiful natural spaces to escape into (like Norwood Lakes and Addington Hills), it has one of the best views in London. And there’s so much to do – from Salsa classes at Tropics 68 to an urban Buddhist retreat at the Croydon Buddhist centre and everything in-between. Croydon is a community that pulls together”.
Find me @FeelGoodWalk
LEANNE: ” Like many, I moved here as it was an easy and quick commute to Central. I knew there were some good places to eat, but that’s kinda where my knowledge ended. Now I know there is so much to this amazing borough I call home. I have THE BEST group of local friends that I’ve honestly never had anywhere else whilst in London. The community vibe, the support everyone has for each other is on another level. There is so much creativity here, some amazing bars, pubs and breweries, excellent eateries and loads of gorgeous green space. It really does have it all. And I even have folk I can call in last minute to see if they fancy taking advantage of it”.
Find me @l_e_a_n_n_e__k and @urbanitepubapp


NATHAN: “What I love about Croydon is the mix of cultures and the amount of great independent food spots. You can walk through somewhere like Surrey Street Market and find food from all over the world within a few minutes. There are so many great local businesses and stories here that don’t always get the spotlight, which is something I enjoy highlighting through my content”.
Find me @TalkWithFlavour
SYMONE: “I love how inclusive & diverse Croydon feels. Moving here helped me immerse myself in new cultures; it’s arty, creative, & full of energy. I love how culture mixes with nature, with so many hidden parks & peaceful places to wander. There’s always something happening, from local events & vibrant street art to the cutest independent cafés. I also love surprising people who have misconceptions about Croydon showing them just how many beautiful, friendly & inspiring spaces this area has to offer”.
Find me @Sym1Sym and @DouglasAndMaxwellEstates

MEET OUR RAVING REPORTERS (Nov 2025 – April 2026)

BEVERLY: “I love how inclusive & diverse Croydon feels. Moving here helped me immerse myself in new cultures; it’s arty, creative, & full of energy. I love how culture mixes with nature, with so many hidden parks & peaceful places to wander. There’s always something happening, from local events & vibrant street art to the cutest independent cafés. I also love surprising people who have misconceptions about Croydon showing them just how many beautiful, friendly & inspiring spaces this area has to offer”.
Find me @lovebev_xoxo
GRACIE: “As someone who was raised in Croydon, I know the town like the back of my hand. I love the local community and talented individuals that have emerged from here. I feel we have so much to offer the rest of London and am excited to use my content creation skills to provide a voice for the businesses and people of Croydon!”
Find me @SXGthegreat


NARA: “I love how Croydon has something for everyone. There’s so much diversity – from the food & people to the places you can explore. I really enjoy how there’s always something new happening, whether it’s a cool cafe opening up or a hidden gem you never knew existed. Croydon is always growing & you can feel the energy here. The fact that it’s so close to London but still has its own unique vibe makes it even better. It’s easy to fall in love with this place, & I feel lucky to call it home.
Find me @NaraParanaPhotography
SHARLENE: “Croydon is home. I was born here & have seen it through so many iterations. What’s always stayed the same is the sense of community & culture. It’s not an accident that Croydon has produced so many great people. Beneath its rough exterior, there’s creativity & resilience – I think that’s why it’s birthed greatness. I also love how misunderstood it is. People see one part of it or a story they saw on the news & come to these unfounded conclusions. We’re home to beautiful architecture, amazing street art & surrounded by stunning countryside. People have no idea.“
Find me @SharleneChance


ZOE: “I love Croydon’s characters, its communities & its history. I have lived here all my life, and my family have been here since the 60s. I have a deep-set belief that people in Croydon deserve nice things – this is the mantra that I recite every time people ask questions like ‘Why Croydon?’. I think that it is a direct affront to Croydon’s detractors – why shouldn’t people in Croydon have access to the same opportunities, events, and community that other boroughs and areas do? Everywhere you look in Croydon there are pockets of deeply rooted, highly engaged communities that deserve the space and time to shine.”
Find me @Z.owie808
MEET OUR RAVING REPORTERS (April 2025 – Sept 2025)

CHARLOTTE: “I’ve lived in Croydon for 9 years now. The original perception I had of it was, to be frank, that it was not a nice place to be. However, the more I have explored the area, the more I have discovered how cool it actually is. It has great restaurants, cafes and bars/pubs, so much history and there’s always something new popping up. Now I am a mum to a toddler, I’m exploring a different side to Croydon – it’s so family friendly with lots to do for each generation. I also think that we are very lucky to have so many green spaces – they are a welcome oasis for us sleep deprived mums!” Find me @Charlotte.ei.ldn.
GINA: “I run my own business from my home in East Croydon and recently started up a YouTube channel as well. I moved to Croydon just over a year ago. As someone who lived in Germany and then in South Africa before moving to the UK, it’s taken a while to find my place – but Croydon is it. I love the sense of community and the vibe. It’s a lil edgy in places, but ultimately I think Croydon’s just got a bad rep. Someone recently asked me if I made enough money to live in Chelsea, would I? I said “no, Croydon’s got me!”. Find me at @GinaNelson.Art


IBRAHIM: “I knew nothing about Croydon when I first moved here in 2018, except for the fact that it was where Mark and Jez lived. Admittedly, it took a while to grow on me – but in time I understood that Croydon was filled with history, character and – most importantly – a strong sense of community. It’s simultaneously big and small, which might sound strange, but it means it gives you exactly what you want. Craving anonymity? The hustle and bustle of this town means you can lose yourself in the crowd. Craving community? Go down and say “hi!” to the Venezuelan family making scrumptious empanadas on Surrey Street market. As an Egyptian, that diversity matters to me. That’s what I love about Croydon: it feels like a microcosm of the world.” Find me at @ibrahim.kamel3.
MAE: “I have lived in the South Norwood/Addiscombe area my entire life but wasn’t until recent years that I truly recognized the value of Croydon. After starting school elsewhere, I was taken aback by the lack of culture. Growing up in Croydon, I was always encouraged to fully embrace my diverse community, including the varied cuisine on offer around me. I later realised, that not everyone had access to such experiences. The queer community is another significant reason why I love Croydon. While there is some close-mindedness, I have never felt ashamed to be my authentic self here. I have been encouraged to thrive and have found groups of like-minded individuals with whom I can celebrate my identity”. Find me @mae_the_mua22.


RASHIDA: “I often tell people that I would not be the woman I am today if I wasn’t raised in Croydon. I truly believe it’s one of the best places in the world and I rep it with everything in me! My favourite thing is how diverse it is and how people from all over the world and from all different walks of life can be found living here. As a child of immigrant parents, I have never felt far from my roots or disconnected from my culture, as I have always found people like me and from my country living in Croydon. My parents moved here in the 90’s and found a community of people that really helped them to build a home away from home and this has shaped how I’ve grown up”. Find me at @rashidaamanda_ or @wineafter9pod
